I've been in web development since around 1997 and I've worked on projects that have made me good money, and many that flopped. Every idea I had, I would talk to people about and their goto response was the same.
You'll never beat X or Y.
Maybe I don't want to beat them? Maybe I don't want to be the Facebook who killed Myspace. Maybe I don't want to be a startup. Because I don't. I've been in the startup world, that world sucks.
I'm in the build a sustainable business slow and steady world.
You don't have to be a special snowflake. Just get your slice of the pie.